Topo Chico Integrated Campaign
Topo Chico is a mineral water brand that specializes in sparkling water. This 127-year-old brand is sourced from Mexico and was bought by Coca-Cola, for a whopping $220 million in 2017.
Copywriting: Sarah Stork
Design: Daniel Thompson
The concept behind the campaign
We cycled through many ideas while developing this campaign, but landed on one:
a rock farm
that showcases minerals being treated well to represent the high-quality treatment of this high-quality water.
Specialty Product
We decided to create a specialty Topo Chico box filled with specialty bottless for this campagin to increase brand exposure and develop a rapport among costumers.
Experiential
We also aimed to increase exposure by creating an experiential pop-up shop for music festivals and other venues.
The events would have themed drinks based on the mineral and their personality. Each drink comes with a mineral as well to enhance the experience and increase the price of each drink.
Finally, there would be associated merch for those who were interested in repping the rock farm.
The various print ads are meant to tell a story and get the consumer excited about the product! Through developing personalities with this aesthetically pleasing specialty product, we develop a sense of brand identity.
Out-of-Home
We figured an out-of-home advertisement would be a great way to get the word out about this fabulous product as well as the experiential appearences.
