Native Integrated Campaign
This project started as most advertisements do, with a strategy. We wanted to capture Native’s holistic scents through the holistic world of witchcraft. The story grew from there and turned into spell book-style print advertisement into a full blown integrated campaign. This campaign appeals to an untapped market, people who practice witchcraft.
We started with a print campaign to get potential customers excited. We created a spell book that would resonate with witches, or anyone who likes cool art. By incorporating angel numbers as page numbers we appeal to the spiritual. We also referenced classic witchy accessories like witch hats, brooms, cauldrons, and cats.
Experiential
Similarly to Function of Beauty, a build your own shampoo/conditioner company, we wanted to create an interactive build your own deodorant aspect of this campaign. What better way to get costumers excited to buy our product than allowing them to be a part of the creation process. Learn more about the process below.
The journey begins on the home page where the Alter to Armpit experience is displayed and begging to be clicked on.
The patron then gets to decide what exactly they want out of the deodorant.
Finally, patrons may check out or continue shopping.
The journey begins on the home page where the Alter to Armpit experience is displayed and begging to be clicked on.
Socials
One question remains: how will people find out about the Alter to Armpit experience? The answer is, like most things these days, through social media. Native has over 200 thousand followers, so there is a wide audience for them to reach. With both feed and story posts, their audience will be reached without a doubt.
