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MRS. PUMPKINS
Goal: Get people to take a bite, trust they will keep gnoshing.
Staff Content
Small business = more intimate
Get Baked
Food videos are some of the most popular content, join in on the fun
Inside Jokes
Curated closeness by bringing the audience in on the joke
Deals on Meals
Get creative with the deals (and the editing)
Taste the Movie
High effort copy made for low effort content capture
"Family" Business
Show the closeness of the staff, feeding into the southern small business charm
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