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For this course work assignment, strategist and situational copywriter, Sarah, and art director, Mariah set off to innovate Ben & Jerry's. In the past 44 years, Ben & Jerry's has focused on delectable ice cream flavors and has recently expanded to edible cookie dough, but they have yet to create a whipped topping for the perfect sundae. That changes today with our product expansion.
OOHOW (out of home on wheels)
Similarly to the famous Kona Ice trucks, patrons may grab their favorite ice cream and self-serve their whipped topping.
Point of Sale
To insure that current consumers know about the new whipped product, we added a point of sale advertisement. Based in the brand voice, Ben & Jerry have truly out done themselves.
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